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Nike Skate Boarding, mainly known as Nike SB, is a series of skate shoes, clothing and equipment under the Nike brand. Nike Skate Boarding won the 2020 Webby Voice of the People Award for Best Homepage/Welcome Page in the Web category.
Nike's SB team focuses on skate shoes and accessories. However, it took some time for Nike to really understand skating culture. Before launching the SB series in the early 2000s, Nike tried to establish contact with the skateboard market twice, but failed. The Nike SB shoe model that entered the market was Dunk. Dunk, originally designed as a basketball shoe, made its debut in 1985. When it could not compete with Air Jordan, it retired in 1988. In 2002, it was reimagined as SB Dunk and finally established a connection with the audience. Since then, SB Dunk has been the mainstay of Nike. Nike SB Dunk is available in three styles: low top, mid top and high top. This is a shoe with a sense of humor. A recent notable collaboration is with Ben & Jerry's Nike SB Dunk Low Chunky Dunky. SB Dunk Low Raygun tie-dye black has a playful feel. Other popular versions include the SB Dunk Low Supreme Jewel Swoosh in metallic silver.
Nike Dunk Low Pro SB ‘What the Dunk’ Designed by James Arizumi
"What the Dunk" designed by James Arizumi is one of Nike's most coveted sneaker models ever. The work itself is created by 31 independent Nike SB Dunks, and its design goal is to "end all dunk dunks." Nike claims that the creation of What the Dunk is "deliberate, meticulous and absurd."
Some notable elements include embroidered pigeons from Pigeon SB Dunk, and neon "Jedi" shoelaces, a tribute to Jedi Dunk. The sneakers also incorporate elements of Paris SB Dunks, London SB Dunks and Tweed SB Dunks. The neon green lining of the left shoe is included in the extremely limited "eBay Dunk", which has never been released to the public.
Originally released in 1985, the popularity of Dunks among skateboarders led to the launch of the SB series with additional padding and Zoom air soles.