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Nike Air Max Sneakers
Discover one of the most iconic sneakers of all time. The Nike Air Max series has styles, colors and styles suitable for men, women and children. All styles use a unique silhouette, Air Max cushioning system and Nike's iconic Swoosh.
Nike's Air Max sneakers are the ultimate style statement you want to add to your shopping basket. Revel in retro-style design, thick shapes and creative color schemes, all of which make Air Max sneakers a timeless investment. Nike's unique Air sole cushioning system allows you to enjoy the ultimate comfort experience every time, making you feel like walking on the Nine Cloud! Whether you are accumulating miles and breaking your personal best performance, or pursuing casual, leisurely wear, Air Max can strike the perfect balance between looking fresher and feeling fresher. These classic sneakers are suitable for men, women and children, and can easily enhance your street credibility and make your whole family fashionable 24/7.
Nike Air Max origin
Before Air Max became the main streetwear product, the iconic bubble was an invisible technology in Nike footwear. Despite its durability, Nike is worried that if they reveal bubbles, customers will think it can be easily pierced and will no longer trust the brand. However, the legendary shoe designer Tinker Hatfield will forever change the future of Air Max.
New Era of Air Max
Air Max 1 is a home run. People like the visible Air pod, which soars from the shelf. Soon after, the customer asked for more air. Air Max quickly changed from a single style to a series of shoes, with new designs every year. Soon, Nike Air Max 90 came out and became a classic in the Air Max lineup. Hatfield added visible Air pod to his Air Jordan III design, which is arguably the greatest Jordan sneaker of all time.
But it wasn't until the Nike Air Max 95 shoe series that another truly revolutionary development appeared. The shoe was designed by Sergio Lozano, inspired by human anatomy. The texture and lines are similar to ribs and tendons, and it debuts in black and neon yellow. This is a shoe designed to stand out. Lozano combined with the first Nike Air cushion on the forefoot to create an unprecedented Air Max sneaker.
Only two years later, Nike Air Max 97 hit the streets. The undulating lines of the upper and the full palm Air unit once again shocked the world of sneakers. With the Air Max boom reaching its highest point in history, this is official: Air Max is the king of sports shoes.
It all started: Nike Air Max 1
The birth of Air Max was inspired by Parisian architecture. Tinker Hatfield is visiting the Pompidou Centre, a modern art museum in central Paris. The building seems to be turned upside down: scaffolding and supporting structures, usually buried in the facade, are arranged on the outside of the building, and a tubular staircase extends upwards along the outside diagonal. It is fragile and rebellious, and it has abandoned tradition. Hatfield left Paris with the idea of Air Max 1.
Back at Nike headquarters, Hatfield showed executives a shoe he designed, with the midsole cut off to reveal a larger Air pod. The design began to mess up. Half of the companies thought it would ruin Nike, while the other half thought it was revolutionary. But Hatfield insisted on his design, and finally Air Max 1 was launched.
Discover your air.
Today, the revolutionary spirit of Air Max is still alive. Nike continues to break the boundaries between street style and Air pod, introducing new designs and bigger Air moments year after year. Nike Air Vapormax Flyknit 2, Nike Air Max 270, Nike Air Max Dia and Nike Air Max 720 styles bring Air Max into bold new areas. With its long history and many styles, there is always an Air Max sneaker for everyone. To discover your air.